white ocean strategy definition
There may be as many definitions circulating as there are business thinkers. Change ), You are commenting using your Twitter account. They didn’t use animals or Hollywood… This cafe use productive of local farm in radius 150 mile from the office to support agriculture sector. x��=ْ�F���? I strongly believe that White Ocean can merge either in Red and Blue Ocean, as a result, if every companies use WOS it can narrow down a level of well being in our society also improve environment awareness. Learn the basics of blue ocean strategy and shift created by the #1 Management Thinkers in the World. Blue Ocean Strategy Definition and Fundamentals. Comparative of Red Ocean and Blue Ocean The first highlighted case from the Blue Ocean Strategy book is the Cirque du Soleil. White Ocean Strategy has been selected as a supplementary book or integrated into management curricula in leading universities. Blue Ocean Strategy Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Learn more. It is not that I never wrote a blog or article earlier, but it was always for a motive, and while writing them, I was aware of deep drive inside me to venture out from the said scope and keep on flowing, however the brief required kept me from straying off the course. The concept of WOS is focusing on People, Planet, Profit and Passion. White space mapping – seeing the future beyond the core. This article explains what the Blue Ocean Strategy is and how it can become a game changer for businesses stuck in stagnating markets. ( Log Out / What Does Corporate Strategy Mean? Blue growth is the long term strategy to support sustainable growth in the marine and maritime sectors as a whole. Red Ocean Strategy. endobj Blue Ocean Strategy vs. Red Ocean Strategy. The concept is quite simple to understand. Ecosystem service tradeoff analysis reveals the value of marine. The Blue Ocean Strategy argues that consumers don’t have to choose between value and affordability. Definition: "Red oceans represent all the industries in existence today the known market space. Businesses following White Ocean Strategy will not only consider their organization's interests but those of society as a … Blue ocean strategy powerpoint template. กลยุทธ์น่านน้ำสีขาว ผลงานของ ดนัย จันทร์เจ้าฉาย. %���� Change ), You are commenting using your Facebook account. As a metaphor, white space is at once ubiquitous and frustratingly ambiguous. In Red Oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The concern of White Ocean Strategy is not limited just to the resources within the organization but also includes the broader range of environmental and natural resources in both the physical and mental sense, rough or delicate, tangible or intangible that belong to this world as a whole. These are just two examples of good care of society and environment, there are many organizations that use this strategy run a business parallel with either Red or Blue Ocean strategy. We all know well about Red-Blue Ocean Strategy, how each ocean colour are works. White space can cannibalize existing products or services, it can require extensive system design and support, and in some cases it can require very different business models.As a result, this often leads to people not wanting to take any risks and they instinctively retreat to their core and close … หลักการของ Blue Ocean Strategy นำเสนอว่า แทนที่จะมุ่งลอกเลียนแบบและเอาชนะคู่แข่งขัน จะต้องแสวงหาทะเลแห่งใหม่ แทนที่จะเป็นทะเลที่แดงด้วยเลือด(red ocean White Ocean’s concept is concerning about “social” more than “profit” that made WOS outstanding than the others oceans which is gaining reputation and profit from their customer by using any strategies to be apart or win the competition in market. 2 0 obj That will never be the same anymore White Ocean Strategy 7 Principles White Water Strategy Focusing on the most important part of adaptation! Blue Ocean Strategy Example. It is obvious that Google is the leader who takes a serious care to society. Turn crisis into opportunity! They didn’t compete in the same market from the conventional circus. You must keep in mind that there is a deeper potential of the marketplace that hasn’t been explored yet. Seas and oceans are drivers for the European economy and have great potential for innovation and growth. Der Grundgedanke ist, dass Unternehmen neue Märkte (Blue Oceans) schaffen und den Konkurrenzkampf in den umkämpften Märkten (Red Oceans) zu vermeiden. A blue-water navy is a maritime force capable of operating globally, essentially across the deep waters of open oceans. Moreover, all employee of Google can have free meal in Cafe 150. It is able to achieve low costs through many methods including using secondary airports further away from a city than the main airport, allowing only online booking and check-in, and requiring customers to pay for all extras, amongst other methods. For anyone tired of competing head-to-head and not getting far. Diese drei Buchstaben beschreiben drei nachhaltigkeitsbezogene Verantwortungsbereiche von … Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. 1. While fishing effort has decreased in the North-east Atlantic, about 79% of Europe’s coastal seabed and 43% of the shelf/slope area is physically disturbed, mainly caused by bottom trawling. Definition: 'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. Blue Ocean Strategies. Many companies are reluctant to enter any white space because of the unknowns. Definition: Was ist Blue-Ocean-Strategie? Traditional Competitive Strategy vs Blue Ocean Strategy ∗Competitive Advantage - Porter’s Five Forces ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. 2) The feeling you get when sounds are muffled They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Implementing the blue ocean strategy is, simply put, a gargantuan task. INSEAD is a prestigious graduate business school in Fontainebleau, France.INSEAD also has campuses in Singapore and Abu Dhabi. Description: Blue Ocean Strategy can be applied across sectors or businesses. Blue ocean strategy focuses on the creation of entirely new markets where there is no competition, so that a business can generate exceptional profits. Tag: Strategy The First Blog at White Ocean. The letters INSEAD stand for Institut Européen d’Administration des Affaires, which translates into English as the European Institute of Business Administration. Innovation training with blue ocean strategy. While definitions of what actually constitutes such a force vary, there is a requirement for the ability to exercise sea control at wide ranges. Concerning in sociological and environment are most important in this ocean. White Ocean Strategy State Enterprise Performance Appraisal & Corporate Good Governance กลยุทธ#เชิงจริยธรรม ดร. The Defense Security Service of the … This article uses examples from the real world to discuss the specifics of the Blue Ocean Strategy. ( Log Out / Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. Blue-Ocean-Strategie, engl.Blue Ocean Strategy, ist eine Methode zur Entwicklung dauerhaft profitabler Geschäftsmodelle aus dem Bereich des strategischen Managements: Grundgedanke ist, dass nur durch die Entwicklung innovativer und neuer Märkte, welche der breiten Masse der Kunden bzw. Meanwhile, WOS probably similar as CSR (Corporate Social Responsibility) that recently many big companies enthuse about to show up their responsibility to society. endobj Ocean economy and innovation In addition to its crucial role for regulating the climate and weather, the ocean is vital to the world’s economy, with more than 90% of trade using sea routes and as a source of jobs for millions of people. A market-competing strategy divides existing wealth between rival companies. Both WOS and CSR are focusing on the same propose that are social and environment but there are slightly different on process, big companies will earn profits first then pass the profits to society so they called CSR but WOS process is taking care social and environment at first by overlook the profit. White Ocean Strategy (Danai Chanchaochai’s Model) White Ocean’s concept is concerning about “social” more than “profit” that made WOS outstanding than the others oceans which is gaining reputation and profit from their customer by using any strategies to be apart or win the competition in market. White Ocean Strategy (Danai Chanchaochai’s Model) White Ocean’s concept is concerning about “social” more than “profit” that made WOS outstanding than the others oceans which is gaining reputation and profit from their customer by using any strategies to be apart or win the competition in market. White Ocean Strategy 7 หลักการกลยุทธ์น่านน้ำสีขาว... เน้นให้ความสำคัญที่สุดเรื่องการปรับตัว! Not surprising if you do not know about White Ocean because it has been coined by Thai businessman Danai Chanchaochai who associate in international business and wrote a book called “White Ocean Strategy”. Blue ocean strategy is a business plan of action developed by W. Chan Kim and Renée Mauborgne and detailed in their 2005 book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. The best example of Blue Ocean Strategy that I know of is that of Apple launching the iPhone. Lexikon Online ᐅESG-Kriterien: Als Standard nachhaltiger Anlagen hat sich die Begrifflichkeit „ESG“ etabliert. It is the maritime contribution to achieving the goals of the Europe 2020 strategy for smart, sustainable and inclusive growth. Thanks!!! Blue Ocean 4 Actions Template was created by W. Chan Kim and Renée Mauborgne. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Seeking a Blue Ocean. �eɉ&���7k��L�֪5�� �nj�8d�%��7�:@�&n�@Y�YyW���o���Ө��*z��7i��iTq�m�Y��ӷ�$�=��˷�|X����_o��i]����/�כ4Y�ú��'������4��y;�E�j�f���Ű���龇�hT��]�v��}�%>ݭ759�kU�*V���Zo����J�Dz��{��v ���Bi��M���e��������߾��G@��y]�Y�b��jl��U�͒��^�"��O��I��� The author accepted that Blue Ocean is a good business strategy to generate idea, innovation and profit but he suggested that if companies add WOS in their development plan would help companies growth sustainably. Change ), You are commenting using your Google account. I have read this book several month ago and it made me became a little white blood. Meaning: Red Ocean Strategy is a head-to-head battle where the players of a particular segment compete with each other remaining in the same market space i.e. In the book name Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne has illustrated the best organizational strategy to generate growth and profits. Like any blank canvas white space can provoke fear and hesitation. Blue ocean strategy refers to the building of a new, uncontested market … A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies. Definition: Corporate strategy encompasses a firm’s corporate actions with the aim to achieve company objectives while achieving a competitive advantage. UNLOCK THE COURSE ! %PDF-1.5 A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies. Google’s headquarter in Mountain View Silicon Valley, California using 9,212 solar cell panels set on their roof top of building for reducing cost of electricity and save planet energy in the same time. For example some species show signs of recovery (e.g. stream Where do we want to go? Get ready to stop struggling and seize new growth ! If that individual changes purchasing habits based upon aesthetics or fashion, there is a new customer market. And I think it will help us to explore new and fresh aspect of our business skill. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. White Ocean Strategy : กลยุทธ์น่านน้ำสีขาว. 1 0 obj In these industries, companies try to outperform their rivals to grab a greater share of the existing demand. The term "blue-water navy" is a maritime geographical term in contrast with "brown-water navy" and "green-water navy". Listen to the book. noun verb -depends on how you use it 1) Another name for cocaine, not oftenly used mainly becuase I created this name while under the influence. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. <> InnovationPoint is a boutique innovation consulting firm focused on the practice of Strategic Innovation. White space is that unexplored and undiscovered domain of opportunity for new products and new markets.The Strategy Canvas is a tool which helps map out white space in strategies. <> 4 0 obj They were also INSEAD professors. The Body Shop was born underneath of environmental concern so entire products, packaging and labels all made from nature and recyclable which are not effect back to environment. The Red Ocean is where every industry is today. But many companies have done their homework and succeeded thanks to this strategy. The real opportunity is to create blue oceans of uncontested market space. Implementing the blue ocean strategy is, simply put, a gargantuan task. They created a new market. The best-selling book Blue Ocean Strategy uses the analogy of a red ocean to represent a market environment in which companies fiercely compete. W. Chan Kim and Renee Mauborgne How to Create Uncontested Market Space and Make Competition Irrelevant ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. A blue-water navy is a maritime force capable of operating globally, essentially across the deep waters of open oceans. Die Blue-Ocean-Strategie wurde von W. Chan Kim und Renee Mauborgne entwickelt. Truly that no measurement shows that WOS will success on business but the author gave a good role model of companies which have social and environment awareness. strategy definition: 1. a detailed plan for achieving success in situations such as war, politics, business, industry…. Furthermore, the aim of adopting this strategy is to search for a business in which very few firms operate and where there is no pricing pressure. White Ocean Strategi [ylyxj1j57vnm]. White Ocean Strategy is an integrated organizational management approach covering business vision, policy and operational strategies, as well as practice in each unit of the organization.
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