����6r������m�F�7����=s�2�c��� =Z+�'�X�d���[j ���h�����4��a�Ql��.��x��ʼnJ��N�Cއ͹�rÎ�$�h7��a����_6MӪ��D�`�:����sbwl�q���>E��8m���˿"]# ޥ�@O�'��� ��-�����1��3��;]�����[�q�V0 }�L�[��w��ٱ��_qL+���`�ڈ��I �c����p��x��mF�0�&YA',-�I�dP�1���:X��TM�T! Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. stream alamat jabatan agama islam selangor insolvency act 2017 malaysia pdf fn malaysia company background income tax table 2019 kolej universiti islam perlis maksud anu dalam matematik jata negeri perak png dasar dasar kerajaan malaysia. To achieve this, the government has adopted blue ocean shift process. National Blue Ocean Strategy (NBOS) As Malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted Blue Ocean Strategy in its strategic planning and operations to deliver programs and services to the public that are high impact, low cost, and rapidly executed. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Last but not least, the three governing rules of what makes a successful Blue Ocean Strategy lies in these: Pursuing a high-impact, low-cost and rapid execution, practicing humanness in all discussions and decision-making, and using Blue Ocean tools like the Strategy Canvas and ERRC grid. THE National Blue Ocean Strategy (NBOS) has become a catchphrase in Malaysia these days. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. 2. The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. A member of UCSI Group. �1��a:��V���r��V�|�2�#�����)L��q�l��&Ҡ��M#A�ȌX�c��2V����ǂ,�I9�s��߻���17�dA�LR�7���`l��� ���2����*;�g[�q������{�q!����� Z3G�!���� 2. The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. ate blue oceans. Learners will acquire sound knowledge and skills of the core business disciplines as well as develop a deep appreciation of how to apply the knowledge in actual hands-on consulting projects for real-life clients, guided by our practitioners.The curriculum is designed to give learners a broad and holistic view of business. Motivate your organisation. Blue Ocean Strategy Example in Asia - Example 1 One of the significant changes that airline industry have changed is the involvement of budget airline industry. Instead of dividing up exist-ing—and often shrinking—demand and benchmarking competi-tors, blue ocean strategy is about growing demand and breaking ?��G��q�b�K���!���5�A�=�W����O���ԻR>�T&�ӱ����фS�r,9)�U�kb��Y��gbmk���������l���M'��e���Ϧk-�_z1N;�4�\�cj�=-*���O\�1����+M0�IN�t�4��#�k����E9�M9T|uh������x9�rrD�k�O��jݍ��:�tm���8Q�m�W���|���K¿wkuh1a�0 �吸ڸk�[��]k�ӕ-:Z�z��sk0��(ύ! The official website. It is relatively new and was only introduced in 2004, where its recommends looking at … What is Blue Ocean Strategy? [email protected] +60 11 1280 6935 Malaysia Blue Ocean Strategy. �an�^p��dɓEy:n>�.�.���� �,ޗ,$�:>W�k��{!�am�y��)pd!V�L�Ӛ~����xz�S�u o0d�f�gb^n�� $���/6�QUK�`}����+�I��V8����b%R��� �>�A��'D�;!�uï���K The advent and adaptation of the National Blue Ocean Strategy (NBOS) by the Royal Malaysia Police witness the metamorphosis from a state of skepticism and suspicion to acceptance, acknowledgement and appraisal of this noble strategic approach in policing. Scroll down to read the entire paper. A recognised bachelor’s degree with minimum CGPA of 2.50 or equivalent. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. !�E%��잪ݝ1�:? National Blue Ocean Strategy The Vision of a Country with High Income and Greater Public Well-being Malaysia is successfully moving towards achieving its goal of becoming an advanced nation by 2020, however, the nation’s aspirations go beyond just achieving high-income status. x��][s�Ƒ~�8o{N*�b.�e_֖�ĉc;6�Rk�DI�,��%R��3v�w����|�Pt9Y�*�����t�����J�]��ć�W'��U��x{R�.N�?�+������W���\���Z��ٳ�����~|�v����u��T�;{u����C�m���{�T�w8����;�~�]���4�������_/R��A��nl��[�n͚�t��X�0�`�o��v����֕��o�é��n0���q��Z�>4�|��}؜n�ou�)��u�Ai��ǟ��Z�{�����p���t����Ò���������FT��k4���/*�x�GTQC��{�0��[�*tS{�>ډ!uݸ'/)�v���~_�Zµ�*�ýڪ!�����ޭ��@��t���:顩�?ho��"ۜ���w3ؙ�ovm�m�v;ӹ�wo���P��q�Qt1�r�����?OB;mM2�N�b?��h��4 ަ�5����?�L���A��vV�NmUk���D(о=�G7���+c݆�������i}�`�M�c��&5l�.�5��i!L���[enǧ+�i�Mݨ����쳓�_}���40a�4nW�D��X�א|Fb����f(�A�2������O#j��&�6}P[�Gj�D�� �#r��ZO�?��ԸUwZuaؑ��J7�N��j��H���ߝ4��Z���_�XӚ��˓�O�ߩ.P��۪�޵��$�zԔT���� �N�J�T��e� �R�G����~����TWM���S��:��S�z�ҫ�غ��Z^����np���c?8��у�l�nN�YӉ�Ǝ��X��m�u'�9H����8t����{6��O��25�:6���;�(|Է~ߺ�: �@e:��[���!��X ����5fk�U��li/X�3�5u{��I�y����M�Vm�D�pE���!��;���`z���tpc�Ng~uP� �yk��:O=��A��a�XU۳���ϴ������Z S�a�?A�k=���T�z2�#��Xst��������q����"? © Copyright 2021. Literature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. To illustrate how Blue Ocean Strategy can be used in a variety of industries, we’ll cover three very different industries – automobiles, computers, and movie theaters. NBOS diperkenakan pada tahun 2009 dengan bertujuan bagi meningkatkan kecekapan sistem penyampaian Kerajaan. The strategy canvas was used as a diagnostic and }Ϥև�5$�g �E�Zn9��z�� yF The Eleventh Malaysia Plan used Blue Ocean Strategy tools and frameworks to formulate high-impact, low-cost national strategies that are able to be rapidly executed. The sample paper on Air Asia Blue Ocean Strategy familiarizes the reader with the topic-related facts, theories and approaches. Kelebihan dan Kekurangan Blue Ocean Strategy. r�"4FS��{��M�����`��R\O㣏��[t������y�&���ⓃΏ����- w�R�]5C�>�E�/�D8z�����nsR���? Gain a new framework for strategy design and implementation. One key Blue Ocean Strategy tool used in the formulation and communication of the Eleventh Malaysia Plan was the strategy canvas. Blue Ocean Strategy Malaysia. This article will explain the success factor of this company and what are the factor that outline in Blue Ocean Strategy teaching have been used by this company. In the 1890s, the horse and … Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset. [198901008177 (185479-U)]. 5 0 obj Blue Ocean Strategy1has been used extensively to transform the public sector around the world at a local, state and national level. The newly opened “5 star quality, 1 star price” hotel chain, Tune hotel, offers a one night stay for RM 9.99 (about $2). Each course is taught by dedicated lecturers and is supported by adjunct practice professors and practitioners who have vast business experience. Faculty of Economics and Muamalat, Universiti Sains Islam, Negeri Sembilan 71800, Malaysia 2. They will learn how to compete within the existing business environment and also acquire the knowledge and skills to transcend competition and create uncontested marketspace.This programme is designed to equip learners with the essentials to succeed in a broad range of business environments such as SMEs, MNCs, start-ups and the public sector, among others.Click here to view FAQs for the MBA (Blue Ocean Strategy). In Malaysia, the Blue ocean strategy has also had success, with AirAsia being a great example. �a+�1���|����wD�y���'�z���2�MA���4!�ŵ%_3Ahl�il��, <> The event was organised by the National Strategy Unit of the Ministry of Finance Just as all that glitters is not gold, not all new initiatives and ideas are actually blue ocean material. Need to get in touch with us? It consists of a clean room, security and nothing else. All rights reserved. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. K���N$���U >)d���#�� S��|�y�v=FJb���j��3{O �+7S&�;�� ��d��!��ج�! Blue Ocean Strategy Example 1: Automobile Industry. l�x�9r�l�9`��\,.�/8?���c���{¾�֔�!D!q�g�N4�m#.� �s��-L1���1�b]��Fkfqj�#Ș-xC��;.�!���w0,�!�]d�&y���C�$�+�xd���l���(�kɵ`s��#Ҥ$�S'3T��ʮ[@Ӯakczq!��Y�5��`�O��sEq3(��!j���A����-(�ԭ�� Zainal Abidin Mohamed 1* Haim hilman 2 Ummi Salwa Bahaman 3 1. We believe that there are many readers would like to know how this concept have been implemented in Malaysia. (aY�t&AU0(m\Oso�飏`��%��x�L3FY�Zy�p��޷�g��U�o�c�#Iva��ܱ�.���!Dk�V�ڝ(ZL�B�ܩZ��Z�Nf�߇�P��df 34KqKX�[���6 Having served in several listed Multinational Companies, his forte in consulting is anchored with a sea of experience, ranging from the setting up of business operations to strategic planning, innovation and project execution. Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD. A path-breaking strategy known as Blue Ocean Strategy is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business. Based on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.”Companies should instead look for new market space and ways to reinvent the industry. Most prominently, since 2009 the Malaysian government has implemented a National Blue Ocean Strategy to lift the living standard of the country and to structure the approach to national development and modernisation2. The fundamental premise is that most companies fight competitors head-to-head in the same space, chasing the same customers with very similar products, creating a bloody-red ocean in their feeding frenzy. Blue Ocean Strategy is a theory explained in a 2005 book by W. Chan Kim and Renée Mauborgne, professors at INSEAD. In Malaysia, studying MBA in (Blue Ocean Strategy) at UCSI University through Study2Malaysia.com (MUIC) is best, quick and easy choice for career building. Certified Blue Ocean Strategy Consultant and Practitioner. UCSI Education Sdn. %PDF-1.4 Dr. Raj Kumar is the CEO of UCSI Consulting Group. st john institution kl renew insurance motosikal online unit trust terbaik 2018 malaysia gazetted public holiday 2017 surat rasmi tuntutan bayaran waktu operasi klinik lppkn teks ucapan hari guru 2017 penyata pencen veteran atm. Develop an actionable plan. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Major ideas of Blue Ocean Strategy: focuses on differentiation & … A���m�aj�ڦ��A�j�W���ɚ~K�'g�LH�cZ�`3-������f=���M���jTq-3�����CS�E�2�h�?`%[��t�F���PԻ��t��u *���5��ؒ.���J Learn how to engage your colleagues in a Blue Ocean Strategy process. In light of this, Malaysia hosted the International Conference on Blue Ocean Strategy at the Putrajaya International Convention Centre (PICC) in Putrajaya, Malaysia from 16 to 18 August 2016 with the theme, Transforming Nations through Creativity and Innovation. Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group. ]�B�>�.����e��f�� Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.It is the only one-of-its-kind in the region with Blue Ocean Strategy specialisation that will lead to two awards - an MBA and a Blue Ocean Strategy Practitioner Certification.The programme adopts the praxis model where academic rigour is combined with hands-on experience within the authentic context of a business consultancy environment of a praxis centre: The UCSI Blue Ocean Strategy Regional Centre. Eco Friendly Sofa, Onderhoud Bmw R850r, Santa Rosa County Vital Statistics, About Lakewood, Nj, New Internships 2020, What Happened To Hitler's Train, Cse 341 Hw1, Renfrewshire Council Wards Map, Ubs Ag London Branch Lei, " />

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malaysia blue ocean strategy

��bV��1rx��]`P�����>Lt����vѳ9o �����"����[g#���7���� % e�^�No��y(��j�ٍ�շ�H�;��W�f%!&�N:��w6�T�L�a������⃖������lJ�7x�pZ�ȹg�F,�U��I�U��$��y`�� 0H� ���L�a�؉��¯2I�-d1��a 2SX�n��Y���?��)�_��eʪ�q�Ѭ��Թ�V�/��L= ���z[�k�S�����t,_�����_6��������E�ɻ�����:m�. +�p~�F��:��r�����I�� �� Malaysia Blue Ocean Strategy Institute Malaysia Blue Ocean Strategy Institute (MBOSI) is both an academic institute and a think tank/advisory firm that utilises the theoretical frameworks of blue ocean strategy to create powerful solutions that are high impact, low cost, and rapidly executed. It is all about devising and acquiring the uncontested market forum by spawning a new demand. Adapun beberapa yang menjadi kelebihan dan kekurangan blue ocean strategy dengan memiliki kelebihan seperti penetapan harga jual tidak dipengaruhi oleh kompetitor dalam red ocean, dapat meningkatkan kualitas produksi perusahaan dan mempertahankan perusahaan bila terjadi krisis ekonomi. Strategi Lautan Biru Kebangsaan (bahasa Inggeris: National Blue Ocean Strategy; secara rasmi disingkat sebagai NBOS) ialah satu program yang dilancarkan oleh Perdana Menteri Malaysia keenam, Najib Tun Razak. :�q�';Nу\ث�ć�(��o\��(� �E��Z�L�:.B��8y�$ְ/�p�@��m�a��_�4�����G1e8� ��ַdBx�����b�-OSF��d$��",w����������#�ך�g����)��ؒ����s�E,18a-C���`��k�T �o���kn0�� %�쏢 BLUE OCEAN SHIFT (NBOS) Malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020. Anyone and everyone seems to tout their initiative as a ‘blue ocean’ programme or activity in order to jump onto the government’s NBOS bandwagon. E�?�i{ olK :���22y�e�&�|f0���B :���]��7��CZ�ZK�J�!�R|�[��cOjJ٦�$�!�`��B�:��i��ƫ����}ΤS��k86��P`�������@Lڑjk�f"�i >����6r������m�F�7����=s�2�c��� =Z+�'�X�d���[j ���h�����4��a�Ql��.��x��ʼnJ��N�Cއ͹�rÎ�$�h7��a����_6MӪ��D�`�:����sbwl�q���>E��8m���˿"]# ޥ�@O�'��� ��-�����1��3��;]�����[�q�V0 }�L�[��w��ٱ��_qL+���`�ڈ��I �c����p��x��mF�0�&YA',-�I�dP�1���:X��TM�T! Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. stream alamat jabatan agama islam selangor insolvency act 2017 malaysia pdf fn malaysia company background income tax table 2019 kolej universiti islam perlis maksud anu dalam matematik jata negeri perak png dasar dasar kerajaan malaysia. To achieve this, the government has adopted blue ocean shift process. National Blue Ocean Strategy (NBOS) As Malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted Blue Ocean Strategy in its strategic planning and operations to deliver programs and services to the public that are high impact, low cost, and rapidly executed. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Last but not least, the three governing rules of what makes a successful Blue Ocean Strategy lies in these: Pursuing a high-impact, low-cost and rapid execution, practicing humanness in all discussions and decision-making, and using Blue Ocean tools like the Strategy Canvas and ERRC grid. THE National Blue Ocean Strategy (NBOS) has become a catchphrase in Malaysia these days. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. 2. The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. A member of UCSI Group. �1��a:��V���r��V�|�2�#�����)L��q�l��&Ҡ��M#A�ȌX�c��2V����ǂ,�I9�s��߻���17�dA�LR�7���`l��� ���2����*;�g[�q������{�q!����� Z3G�!���� 2. The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. ate blue oceans. Learners will acquire sound knowledge and skills of the core business disciplines as well as develop a deep appreciation of how to apply the knowledge in actual hands-on consulting projects for real-life clients, guided by our practitioners.The curriculum is designed to give learners a broad and holistic view of business. Motivate your organisation. Blue Ocean Strategy Example in Asia - Example 1 One of the significant changes that airline industry have changed is the involvement of budget airline industry. Instead of dividing up exist-ing—and often shrinking—demand and benchmarking competi-tors, blue ocean strategy is about growing demand and breaking ?��G��q�b�K���!���5�A�=�W����O���ԻR>�T&�ӱ����фS�r,9)�U�kb��Y��gbmk���������l���M'��e���Ϧk-�_z1N;�4�\�cj�=-*���O\�1����+M0�IN�t�4��#�k����E9�M9T|uh������x9�rrD�k�O��jݍ��:�tm���8Q�m�W���|���K¿wkuh1a�0 �吸ڸk�[��]k�ӕ-:Z�z��sk0��(ύ! The official website. It is relatively new and was only introduced in 2004, where its recommends looking at … What is Blue Ocean Strategy? [email protected] +60 11 1280 6935 Malaysia Blue Ocean Strategy. �an�^p��dɓEy:n>�.�.���� �,ޗ,$�:>W�k��{!�am�y��)pd!V�L�Ӛ~����xz�S�u o0d�f�gb^n�� $���/6�QUK�`}����+�I��V8����b%R��� �>�A��'D�;!�uï���K The advent and adaptation of the National Blue Ocean Strategy (NBOS) by the Royal Malaysia Police witness the metamorphosis from a state of skepticism and suspicion to acceptance, acknowledgement and appraisal of this noble strategic approach in policing. Scroll down to read the entire paper. A recognised bachelor’s degree with minimum CGPA of 2.50 or equivalent. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. !�E%��잪ݝ1�:? National Blue Ocean Strategy The Vision of a Country with High Income and Greater Public Well-being Malaysia is successfully moving towards achieving its goal of becoming an advanced nation by 2020, however, the nation’s aspirations go beyond just achieving high-income status. x��][s�Ƒ~�8o{N*�b.�e_֖�ĉc;6�Rk�DI�,��%R��3v�w����|�Pt9Y�*�����t�����J�]��ć�W'��U��x{R�.N�?�+������W���\���Z��ٳ�����~|�v����u��T�;{u����C�m���{�T�w8����;�~�]���4�������_/R��A��nl��[�n͚�t��X�0�`�o��v����֕��o�é��n0���q��Z�>4�|��}؜n�ou�)��u�Ai��ǟ��Z�{�����p���t����Ò���������FT��k4���/*�x�GTQC��{�0��[�*tS{�>ډ!uݸ'/)�v���~_�Zµ�*�ýڪ!�����ޭ��@��t���:顩�?ho��"ۜ���w3ؙ�ovm�m�v;ӹ�wo���P��q�Qt1�r�����?OB;mM2�N�b?��h��4 ަ�5����?�L���A��vV�NmUk���D(о=�G7���+c݆�������i}�`�M�c��&5l�.�5��i!L���[enǧ+�i�Mݨ����쳓�_}���40a�4nW�D��X�א|Fb����f(�A�2������O#j��&�6}P[�Gj�D�� �#r��ZO�?��ԸUwZuaؑ��J7�N��j��H���ߝ4��Z���_�XӚ��˓�O�ߩ.P��۪�޵��$�zԔT���� �N�J�T��e� �R�G����~����TWM���S��:��S�z�ҫ�غ��Z^����np���c?8��у�l�nN�YӉ�Ǝ��X��m�u'�9H����8t����{6��O��25�:6���;�(|Է~ߺ�: �@e:��[���!��X ����5fk�U��li/X�3�5u{��I�y����M�Vm�D�pE���!��;���`z���tpc�Ng~uP� �yk��:O=��A��a�XU۳���ϴ������Z S�a�?A�k=���T�z2�#��Xst��������q����"? © Copyright 2021. Literature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. To illustrate how Blue Ocean Strategy can be used in a variety of industries, we’ll cover three very different industries – automobiles, computers, and movie theaters. NBOS diperkenakan pada tahun 2009 dengan bertujuan bagi meningkatkan kecekapan sistem penyampaian Kerajaan. The strategy canvas was used as a diagnostic and }Ϥև�5$�g �E�Zn9��z�� yF The Eleventh Malaysia Plan used Blue Ocean Strategy tools and frameworks to formulate high-impact, low-cost national strategies that are able to be rapidly executed. The sample paper on Air Asia Blue Ocean Strategy familiarizes the reader with the topic-related facts, theories and approaches. Kelebihan dan Kekurangan Blue Ocean Strategy. r�"4FS��{��M�����`��R\O㣏��[t������y�&���ⓃΏ����- w�R�]5C�>�E�/�D8z�����nsR���? Gain a new framework for strategy design and implementation. One key Blue Ocean Strategy tool used in the formulation and communication of the Eleventh Malaysia Plan was the strategy canvas. Blue Ocean Strategy Malaysia. This article will explain the success factor of this company and what are the factor that outline in Blue Ocean Strategy teaching have been used by this company. In the 1890s, the horse and … Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset. [198901008177 (185479-U)]. 5 0 obj Blue Ocean Strategy1has been used extensively to transform the public sector around the world at a local, state and national level. The newly opened “5 star quality, 1 star price” hotel chain, Tune hotel, offers a one night stay for RM 9.99 (about $2). Each course is taught by dedicated lecturers and is supported by adjunct practice professors and practitioners who have vast business experience. Faculty of Economics and Muamalat, Universiti Sains Islam, Negeri Sembilan 71800, Malaysia 2. They will learn how to compete within the existing business environment and also acquire the knowledge and skills to transcend competition and create uncontested marketspace.This programme is designed to equip learners with the essentials to succeed in a broad range of business environments such as SMEs, MNCs, start-ups and the public sector, among others.Click here to view FAQs for the MBA (Blue Ocean Strategy). In Malaysia, the Blue ocean strategy has also had success, with AirAsia being a great example. �a+�1���|����wD�y���'�z���2�MA���4!�ŵ%_3Ahl�il��, <> The event was organised by the National Strategy Unit of the Ministry of Finance Just as all that glitters is not gold, not all new initiatives and ideas are actually blue ocean material. Need to get in touch with us? It consists of a clean room, security and nothing else. All rights reserved. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. K���N$���U >)d���#�� S��|�y�v=FJb���j��3{O �+7S&�;�� ��d��!��ج�! Blue Ocean Strategy Example 1: Automobile Industry. l�x�9r�l�9`��\,.�/8?���c���{¾�֔�!D!q�g�N4�m#.� �s��-L1���1�b]��Fkfqj�#Ș-xC��;.�!���w0,�!�]d�&y���C�$�+�xd���l���(�kɵ`s��#Ҥ$�S'3T��ʮ[@Ӯakczq!��Y�5��`�O��sEq3(��!j���A����-(�ԭ�� Zainal Abidin Mohamed 1* Haim hilman 2 Ummi Salwa Bahaman 3 1. We believe that there are many readers would like to know how this concept have been implemented in Malaysia. (aY�t&AU0(m\Oso�飏`��%��x�L3FY�Zy�p��޷�g��U�o�c�#Iva��ܱ�.���!Dk�V�ڝ(ZL�B�ܩZ��Z�Nf�߇�P��df 34KqKX�[���6 Having served in several listed Multinational Companies, his forte in consulting is anchored with a sea of experience, ranging from the setting up of business operations to strategic planning, innovation and project execution. Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD. A path-breaking strategy known as Blue Ocean Strategy is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business. Based on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.”Companies should instead look for new market space and ways to reinvent the industry. Most prominently, since 2009 the Malaysian government has implemented a National Blue Ocean Strategy to lift the living standard of the country and to structure the approach to national development and modernisation2. The fundamental premise is that most companies fight competitors head-to-head in the same space, chasing the same customers with very similar products, creating a bloody-red ocean in their feeding frenzy. Blue Ocean Strategy is a theory explained in a 2005 book by W. Chan Kim and Renée Mauborgne, professors at INSEAD. In Malaysia, studying MBA in (Blue Ocean Strategy) at UCSI University through Study2Malaysia.com (MUIC) is best, quick and easy choice for career building. Certified Blue Ocean Strategy Consultant and Practitioner. UCSI Education Sdn. %PDF-1.4 Dr. Raj Kumar is the CEO of UCSI Consulting Group. st john institution kl renew insurance motosikal online unit trust terbaik 2018 malaysia gazetted public holiday 2017 surat rasmi tuntutan bayaran waktu operasi klinik lppkn teks ucapan hari guru 2017 penyata pencen veteran atm. Develop an actionable plan. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Major ideas of Blue Ocean Strategy: focuses on differentiation & … A���m�aj�ڦ��A�j�W���ɚ~K�'g�LH�cZ�`3-������f=���M���jTq-3�����CS�E�2�h�?`%[��t�F���PԻ��t��u *���5��ؒ.���J Learn how to engage your colleagues in a Blue Ocean Strategy process. In light of this, Malaysia hosted the International Conference on Blue Ocean Strategy at the Putrajaya International Convention Centre (PICC) in Putrajaya, Malaysia from 16 to 18 August 2016 with the theme, Transforming Nations through Creativity and Innovation. Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group. ]�B�>�.����e��f�� Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.It is the only one-of-its-kind in the region with Blue Ocean Strategy specialisation that will lead to two awards - an MBA and a Blue Ocean Strategy Practitioner Certification.The programme adopts the praxis model where academic rigour is combined with hands-on experience within the authentic context of a business consultancy environment of a praxis centre: The UCSI Blue Ocean Strategy Regional Centre.

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