Main. I particularly liked the SBI life insurance ad Completely agree with this post. In fact, often I sometimes feel copywriters seem to think in English, write in Hindi and then dub in other languages! Bahut kashtt uthaye hai. Would the Greenply 'Sardar in a Tamil household' commercial MW studied a bunch of ads which did well in an earlier phase of research to conclude if they 'traveled well' or not. Ads featuring celebrities or those rooted in universal insights should cut ice on a pan-India basis.
She is a Filmfare Award winning playback singer and actor. I need this/it very much.
I guess the Greenply ad had an appeal beyond just the North as it was rooted in humour. Confusion happens even within the same language e.g., Arabic spoken in Saudi, lower gulf and Lebanon are different and leads to the use of a least common denominator concept (not the most effective, but the option which has the chance of the least damage).Hi. It has happend to me in my 18 years of professional experience. So it could be a Marathi, English or Hindi speaking voice artist who mugs up the jingle or dialogue and recites in Telugu or Tamil. Moulee cited the example of Surf’s ‘Daag Acche Hain’ campaign, where a brother fights with a mud puddle to appease his sister, who had fallen in the puddle.At a conceptual level, this sounds right. Unfortunately you can’t expect every ad exec to be familiar with more than 2 Indian languages.
Thus, ads based on Bollywood or cricket have the power to travel well, because they hold similar meaning across the country.
Views personal.
Yet, very few of them resonate across all regions. Lucky, looks like 'the more things change, the more they are the same.' Most of these writers are based in Mumbai and seem to be out of touch with the current nuances of their local language.
Very interesting. Ayaye Yaro with duration (4:08) high quality (5.68 MB) - bitrate: 192 kbps.
A former Femina Miss India (1977), she is best known for her 1979 film Noorie. Third is the insight of fundamental “human truths”. How else do you explain the dialogue mouthed by a 6-year old in a toothpaste ad? Information and translations of apneic in the most comprehensive dictionary definitions resource on … What does apneic mean? These are exactly the sort of thoughts I had when we were working on this piece.
Recently, due to my professional association with an Indian FMCG Foods company, I was asked to proof read ads in Kannada. I found that this is done be people who's qualification is they know kannada. I understood a lot of N Indian Sensibilities having done engg in MP. I was in a position to evaluate an idea thought through in Hindi and then translated in Tamil. But like you said, we fail to take cognizance of the problem at the stage where the campaign idea is being cracked. but equally so is the final EXECUTION of that thought.
Many Telugu & Tamil films get dubbed in Hindi and shown in B & C Centres or on non-prime time on TV Channels.You can figure out that hard core Hindi speaking states will find it difficult to connect with them. See Enter your email address to subscribe to this blog and receive notifications of new posts by email.I agree to most of this, as I want all my tvcs to reach out to the tg they are meant for.
Double meaning sms ( 55 ) Nice day sms ( 188 ) Valentine day sms ( 70 ) Good afternoon sms ( 17 ) Good evening sms ( 51 ) Get well soon sms ( 33 ) Good luck …
As a Kannadiga, whose parents lived in TN for generations, I could understand both Kannada and Tamil. VP - MarCom, @Robosoft.
‘it/this ‘ - mainly depends upon whether you are pointing the thing out (-THIS) or just saying according to … Thus, ads based on Bollywood or cricket have the power to travel well, because they hold similar meaning across the country.Third is the insight of fundamental “human truths”.
Thanks. Sample the 'Be a little Dillogical' line for Lays, which plays on 'il' in Dil, which then forms 'Dil-logical', translate it into different languages and it loses its essence.
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apnapan meaning in kannada