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Mark Trefgarne, the former CEO of LiveRail, which Facebook bought for a reported $400 million to $500 million in July 2014, left the company on Friday. Facebook — which crushed all analyst expectations for its Q1 earnings on Wednesday — is letting staff go ... , Popsinger, Summer, Wedding. They then monitored the users' responses, to see whether their friends' attitude had an impact on their own. Mark Wahlberg, 49, shows off his ripped physique as he goes boating with wife Rhea Durham, 42, after celebrating 11th wedding anniversary Wahlberg celebrated earlier this month Some LiveRail engineers and staffers are also lending their expertise to non-LiveRail products, such as the thriving Facebook Audience Network, When we spoke to people close to the company and ad-tech sources about LiveRail's change of course in March, some people suggested that Facebook underestimated how challenging it is to build a meaningful ad-tech business with enterprise-level marketers.But another source within the industry said that it was probably too soon to say whether the LiveRail acquisition was a success or failure. That meant removing certain parts of the LiveRail business that weren't creating value: we deprecated the LiveRail ad server and removed LiveRail publishers that did not reach our quality standards. LiveRail had been considering floating on the stock market in late 2014 Over 600,000 Facebook users unknowingly took part in a psychological experiment organised by the social network, altering the tone of users' news feeds to highlight either positive or negative posts from their friends. The account-management and sales staff laid off were responsible for managing and selling those products.LiveRail's technology was instead put to use on private marketplaces (PMPs): invite-only auctions where publishers make their premium ad space available to a select group of advertisers. Those decisions resulted in the need to re-purpose several roles.

"That recently formed division works across several products, including the Mark Trefgarne, the former CEO of LiveRail, which Facebook bought for a reported $400 million to $500 million in July 2014, left the company on Friday.He had become Facebook's director of product management for its ad-tech group in the August following the acquisition, but he had not been working on LiveRail for some time, sources told Business Insider.Business Insider understands that he was offered a severance package.Facebook declined to discuss individual personnel changes, but provided Business Insider with this statement:Over the past few months, we have communicated our desire to build advertising technology products that create the most value for advertisers and publishers. Mark Trefgarne, the company's co-founder, said: "When we started talking to the team at Facebook about how we could work together, it quickly became clear that we shared a …

While LiveRail will operate and serve its clients as a stand alone entity, the company moving its headquarters to Facebook offices in Menlo Park, New York and London.
It is continuing to hire for other positions across that team in areas such as product marketing and working with small-to-medium businesses, and in the Asia-Pacific region.Facebook bought LiveRail in order to marry Facebook's level of accuracy when it comes to advertising targeting with the serving of video ads on Facebook and beyond.But the company's vice president of ads-product marketing, Brian Boland, admitted to Business Insider in March that the integration of LiveRail's technology "frankly took longer than we would have hoped. Mark Michael Garro Trefgarne was born in 1982.

The data regulator plans to investigate the experiment, but told the Financial Times it was too early to identify which part of the law Facebook may have infringed.

Facebook just laid off about 40 people — here's why - Business Insider

We would like to show you a description here but the site won’t allow us. Facebook is facing questions from the Information Commissioner's Office (ICO) over whether it breached data protection laws by conducting a psychological experiment on its users. Explains how the technical infrastructure of Facebook will enhance the LiveRail offering.
View Mark Trefgarne’s profile on LinkedIn, the world's largest professional community. While organizational change can be difficult, we are confident that these moves will allow us to continue to grow our publisher monetization efforts with Audience Network and LiveRail.This is not the first time Facebook has asked staffers to look for new roles within the company. D'autres articles qui pourraient vous intéresser Those staffers were part of the account-management and sales teams within the company's "publisher ad-tech group. "We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Brian Boland, vice president of advertising at Facebook, said. Mark Trefgarne, the company's co-founder, said: "When we started talking to the team at Facebook about how we could work together, it quickly became clear that we shared a vision for the future of digital advertising.

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