mass consumerism 1950s advertising

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mass consumerism 1950s advertisinggrocery gateway promo code july 2020

Spokespersons became readily identified with the products they represented, as product demonstrations gained significance in this visual medium. The postwar years also saw a huge increase in population. Gen. Eisenhower was reluctant to participate, but acquiesced to Mr. Reeves' persuasive arguments. The Industrial Revolution ensured availability of products in large quantities for the maiden moments since time immemorial.

In the U.S., far-reaching advertising trends were established in the cultural and economic environment of the 1950s. Picked as one of the best ads of the 20th century by However, the system of advertiser control over program content and scheduling that evolved in the heyday of radio was not a practice the networks were eager to see exported to TV. The Kudner Agency produced "The Texaco Star Theater" for its client, Texaco, for example, but when Texaco decided to withdraw in 1953, Kudner sold the program to another of its clients, General Motors Corp., and it became "The Buick-Berle Show."

The only way to find out was to go from one motel to the next.By the end of the 1950s, General Motors had the most sold units of cars at 13,419,048.The video above is an Imperial Oil Esso television commercial. In 1948, GM signed a historic agreement with the United Auto Workers union. Other memorable TV spots included the stop-motion antics of Speedy Alka-Seltzer; Old Gold's dancing cigarette boxes; Dinah Shore singing "See the USA in Your Chevrolet"; newsman John Cameron Swayze's matter-of-fact delivery of "It takes a licking and keeps on ticking" for Timex watches; and animated depictions of the Ajax Pixies, Tony the Tiger, Hamm's beer bear and beer mavens Bert and Harry Piel. It made travel by road over long distances both faster and safer.

It created economic opportunities for new industries that  such as gas stations, motels, and restaurants, which sprang up at interstate exits.

● People had more money to spend, and more and more items to spend the money on. Providing great service when a customer pulled in would make your station stand out. Mr. Dichter and his associates claimed to use psychological tools to analyze consumer buying habits and attitudes toward products, brands, packages, colors and other motivations. By 1954, TV had become the leading medium for advertising. By 1959, there were 100; by 1975, 1,700. Today, there are Holiday Inns in every state and more than 50 countries.As the majority of Americans came to depend on cars for transportation, they demanded more and better roads.

Capitalism claimed the technical innovations of wartime and transformed them into labor-saving convenience products.

An agency might produce a program and offer it to two different clients on an alternate basis or it might switch sponsors. PLAY.

All the way through the 1800s and the Industrial Revolution, the globe, has been consuming at rates that are higher than ever before. Consumerism References Consumer Demand Spurs Economic Growth. Rising incomes, easy credit, and aggressive marketing helped create a culture of consumption in the 1950s. Rising incomes, easy credit, and aggressive marketing helped create a culture of consumption in the 1950s. Further revolutionizing TV was the 1952 presidential race between Republican Dwight D. Eisenhower and Democrat Adlai E. Stevenson.

Ad agencies remained an important part of the process, however.

Motels at that time were independent, mom-and-pop operations.

This department store took window shopping to a new level with a machine called the “Tell-it-to.” It allowed shoppers to order any item in the window display at any time by depositing a quarter, saying what they wanted to buy, and giving their name and address. By 1960, TV approached 90% household penetration. The station featured rows of shiny new pumps and girls on roller skates who skated around to collect money. Once the war ended, advertising picked up as consumers yearned for once-rationed products, with the $5.7 billion spent in 1950 double what was … He opened the first self-service gasoline station in Los Angeles.

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