"The campaign was informed by research that found 70 per cent of "high-value" travellers believed Australians had a different perspective on life and 73 per cent found the Australian lifestyle appealing.The full campaign, unveiled at the Sydney Opera House on Wednesday, is based around nine "philausophies" including mateship, a love of nature, a no worries attitude, a generosity of spirit, a sense of adventure and boundless optimism.Chefs Curtis Stone, Kylie Kwong and Ben Shewry will feature in the campaign as well as comedian Adam Hills, surfer Mick Fanning, writer Kathy Lette and Atlassian co-founder Mike Cannon-Brookes.Whether the campaign becomes a success or not remains to be seen, but at least for the sake of Tourism Australia in the short term it seems to be doing better than This service may include material from Agence France-Presse (AFP), APTN, Reuters, AAP, CNN and the BBC World Service which is copyright and cannot be reproduced.Tourism ad showing old man in tears condemned as 'shocking' and 'offensive'Tourists attacked by shark while wrestling and thrashing about in Whitsunday watersClimbing Uluru is now a 'serious offence' as closure kicks inCoronavirus trends indicate 'we have turned the corner', epidemiologist saysCoronavirus update: Study estimates more than one in ten Londoners has had COVID-19Coronavirus-hit Melbourne supermarket alarmed by silence from contact tracersWhat's the most likely reason for New Zealand's COVID-19 outbreak?Aged care nurse who caught COVID-19 says workers weren't properly trained in PPEClive Palmer claiming victory over WA after Supreme Court action, seeks more damagesFour children under 10 in hospital with coronavirus, as Victoria records 278 new casesWife buried in backyard for 45 years was hit with metal bar, husband admits to policeLuke Keary sustains serious injury in Roosters' NRL loss to StormNeighbours' row over 'two very Australian phenomena' ends up in NSW Supreme CourtFamily of woman left with irreversible brain injuries after paramedic treatment loses $3m High Court caseThere are 16 Melbourne postcodes with more than 100 COVID-19 cases, but there are signs of slowing growthSwans hand Giants 41-point hiding in Sydney AFL derby played in PerthPatrons of Western Sydney club urged to isolate, NSW confirms 12 new coronavirus casesQueensland punter stole $10m from engineering firm to gamble, police allegeClive Palmer claiming victory over WA after Supreme Court action, seeks more damagesWhat's the most likely reason for New Zealand's COVID-19 outbreak?Coronavirus trends indicate 'we have turned the corner', epidemiologist saysCoronavirus-hit Melbourne supermarket alarmed by silence from contact tracersWife buried in backyard for 45 years was hit with metal bar, husband admits to policeFamily of woman left with irreversible brain injuries after paramedic treatment loses $3m High Court caseCoronavirus trends indicate 'we have turned the corner', epidemiologist saysCoronavirus update: Study estimates more than one in ten Londoners has had COVID-19Coronavirus-hit Melbourne supermarket alarmed by silence from contact tracersWhat's the most likely reason for New Zealand's COVID-19 outbreak?Aged care nurse who caught COVID-19 says workers weren't properly trained in PPEClive Palmer claiming victory over WA after Supreme Court action, seeks more damagesFour children under 10 in hospital with coronavirus, as Victoria records 278 new casesWife buried in backyard for 45 years was hit with metal bar, husband admits to policeLuke Keary sustains serious injury in Roosters' NRL loss to StormCoronavirus trends indicate 'we have turned the corner', epidemiologist saysAged care nurse who caught COVID-19 says workers weren't properly trained in PPECoronavirus update: Study estimates more than one in ten Londoners has had COVID-19Swans hand Giants 41-point hiding in Sydney AFL derby played in PerthLuke Keary sustains serious injury in Roosters' NRL loss to StormNorthern Territory Electoral Commission concerned by low voter turnout in remote areas German tourists were down 4.7% and UK visitors dropped 2.3%, although there was a slight increase in tourists f… "The campaign was informed by research that found 70 per cent of "high-value" travellers believed Australians had a different perspective on life and 73 per cent found the Australian lifestyle appealing.The full campaign, unveiled at the Sydney Opera House on Wednesday, is based around nine "philausophies" including mateship, a love of nature, a no worries attitude, a generosity of spirit, a sense of adventure and boundless optimism.Chefs Curtis Stone, Kylie Kwong and Ben Shewry will feature in the campaign as well as comedian Adam Hills, surfer Mick Fanning, writer Kathy Lette and Atlassian co-founder Mike Cannon-Brookes.Whether the campaign becomes a success or not remains to be seen, but at least for the sake of Tourism Australia in the short term it seems to be doing better than This service may include material from Agence France-Presse (AFP), APTN, Reuters, AAP, CNN and the BBC World Service which is copyright and cannot be reproduced.Tourism ad showing old man in tears condemned as 'shocking' and 'offensive'Tourists attacked by shark while wrestling and thrashing about in Whitsunday watersClimbing Uluru is now a 'serious offence' as closure kicks inCoronavirus trends indicate 'we have turned the corner', epidemiologist saysCoronavirus update: Study estimates more than one in ten Londoners has had COVID-19Coronavirus-hit Melbourne supermarket alarmed by silence from contact tracersWhat's the most likely reason for New Zealand's COVID-19 outbreak?Aged care nurse who caught COVID-19 says workers weren't properly trained in PPEClive Palmer claiming victory over WA after Supreme Court action, seeks more damagesFour children under 10 in hospital with coronavirus, as Victoria records 278 new casesWife buried in backyard for 45 years was hit with metal bar, husband admits to policeLuke Keary sustains serious injury in Roosters' NRL loss to StormNeighbours' row over 'two very Australian phenomena' ends up in NSW Supreme CourtFamily of woman left with irreversible brain injuries after paramedic treatment loses $3m High Court caseThere are 16 Melbourne postcodes with more than 100 COVID-19 cases, but there are signs of slowing growthSwans hand Giants 41-point hiding in Sydney AFL derby played in PerthPatrons of Western Sydney club urged to isolate, NSW confirms 12 new coronavirus casesQueensland punter stole $10m from engineering firm to gamble, police allegeClive Palmer claiming victory over WA after Supreme Court action, seeks more damagesWhat's the most likely reason for New Zealand's COVID-19 outbreak?Coronavirus trends indicate 'we have turned the corner', epidemiologist saysCoronavirus-hit Melbourne supermarket alarmed by silence from contact tracersWife buried in backyard for 45 years was hit with metal bar, husband admits to policeFamily of woman left with irreversible brain injuries after paramedic treatment loses $3m High Court caseCoronavirus trends indicate 'we have turned the corner', epidemiologist saysCoronavirus update: Study estimates more than one in ten Londoners has had COVID-19Coronavirus-hit Melbourne supermarket alarmed by silence from contact tracersWhat's the most likely reason for New Zealand's COVID-19 outbreak?Aged care nurse who caught COVID-19 says workers weren't properly trained in PPEClive Palmer claiming victory over WA after Supreme Court action, seeks more damagesFour children under 10 in hospital with coronavirus, as Victoria records 278 new casesWife buried in backyard for 45 years was hit with metal bar, husband admits to policeLuke Keary sustains serious injury in Roosters' NRL loss to StormCoronavirus trends indicate 'we have turned the corner', epidemiologist saysAged care nurse who caught COVID-19 says workers weren't properly trained in PPECoronavirus update: Study estimates more than one in ten Londoners has had COVID-19Swans hand Giants 41-point hiding in Sydney AFL derby played in PerthLuke Keary sustains serious injury in Roosters' NRL loss to StormNorthern Territory Electoral Commission concerned by low voter turnout in remote areas
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