who owns bluefly

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From these seeds, Seiff conceived of a line of golf-inspired sportswear, clothing that, in his words, was suitable for "the front nine and the backyard." After graduating from the Wharton School of Business, he took a job on Wall Street with Lorne Weil, Inc., a strategic planning and corporate development consulting firm, where he worked from 1986 to 1988. He never did take his golfing holiday, staying on at Pivot to head sales and ultimately to take over as president so that Seiff could focus on the big picture for the company. Bluefly | 5,600 followers on LinkedIn | Luxury brands at discounted prices | Bluefly is the original online fashion retailer. Surrounded by lush jungle, mangrove swamps and stunning views of the ocean, this all-inclusive hotel is truly a Caribbean paradise. Traffic to the site also increased dramatically, growing from 28,000 unique visitors to some 660,000. In 2002, Bluefly sold close to 70,000 different types of items. Within a matter of months, however, Seiff decided to exit the golf apparel business entirely and dramatically shift the focus of his company. Another $10 million came from Soros Equity Partners, led by billionaire financier George Soros, who received a 19.5 percent equity and voting stake in the company. Crew, and Donna Karan. Many of his friends were golfers, and he soon became aware that they were not enamored with the traditional garb featuring garish colors and decidedly un-hip plaids. In addition, Bluefly also established a strategic marketing deal with another prominent Internet portal, Lycos. The policy “still exists, but I don’t know who owns it,” he added.

"Blue" was added because it conveyed a friendly personality. Hilford's brother, Andrew, who held a Ph.D. in cognitive psychology, was enlisted to write the company's ad copy, which was then placed by CMG Advertising.

Seiff's goal was to build Pivot into a lifestyle brand along the lines of Nautica, Polo, and Tommy Hilfiger. Bluefly started off 2001 facing negative publicity, as Barron's Online ranked the firm as number two on its "Burn Victims," a list of companies with the highest cash burn rate. Nevertheless, despite an increase in sales and the rising popularly of golf-lifestyle apparel, Pivot faced serious challenges from both designer labels and retailer's private brands. The company also established a key alliance with the Yahoo shopping site, creating a co-branded store that resulted in a 40 percent surge in the price of Bluefly stock. The change to the moderately-priced market for its apparel failed to work, and the company was unable to reestablish its department store connections. "In 1994, Pivot Corporation became Pivot Rules, Inc., and in December of that year the company's original unnamed investors sold out to Seiff and his management team.

In 1989, he returned to the corporate fold, taking a job with Founders Equity, another New York-based buyout specialist. The Bluefly.com website carries more than 50,000 styles from 350-plus brands, including Prada and Calvin Klein.

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He grew up in the affluent community of Scarsdale, located in Westchester County, north of New York City. "The move is a reflection of the company's continued growth and future goals." Because Pivot had a trade show coming up and it was too early in the year to play golf, Hilford agreed to work the show, after which he began to fill a number of other functions in the office, including typing and even some cleaning. It was while he was looking into a acquisition candidates for Founders that Seiff, who had never played golf, became familiar with golf apparel. The company is an online retailer of designer apparel and accessories for men, women, and teens at prices it claims are 30%-75% cheaper than retail. Supposedly frustrated after spending a day of outlet shopping, during which he was forced to sort through disorganized bins only to find out-of-date designer clothing, Seiff had a moment of inspiration: why not use the power of the Internet to create a virtual outlet store that could carry up-to-date fashions from a wide range of labels? Although you are encouraged to be creative, you must make sure to use the brands who sell well on the website.

It is about their products that are labeled ‘Final Sale’ which are non-returnable even for whatever reason. In that first month, the company shipped a mere 96 orders, but just three months later, in December, Bluefly shipped more than 2,700 orders. Picture:Facebook/Bluefly The second largest shareholder was Seiff with a 10.4 percent interest. In 1999, Bluefly also continued to add major brands and labels, so that by the holiday season of 1999 it boasted some 150 brands and 200 labels. For the time being, at least, the company had little difficulty in acquiring additional funds. Founded in 1991 to sell golf apparel, Bluefly later made the transition to an off-price luxury e-tailer. In 2015, Yoox purchased NAP shares from Richemont … YOOX NET-A-PORTER Group is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP).. Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter was founded by Natalie Massenet in London in 2000. Clothes You Can Play a Round In. In the first year, he estimated he took off no more than three or four weekend days. (Its partner, A + D Labs owns the rest.) Pivot's answer was to shift its focus to the moderate-priced segment, selling to higher-volume department stores, sporting goods stores, catalogs, and even discounters--the opposite approach to what had made Pivot initially successful. Moreover, rather than sell the apparel in golf pro shops, he wanted his line to be available where his target customer shopped--department specialty stores.

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