tourism australia report

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Below is a selection of reports to keep you up to date with the latest transactions and performance trends. Some websites which are linked to the Tourism Australia website are independent from Tourism Australia and are not under the control of Tourism Australia. Information on Tourism Australia’s current budget and planned performance is available in the portfolio budget statement. Tourism Australia makes no representations whatsoever about any other websites which you may access through this website. Since 2012 Tourism Australia has undertaken research annually to understand how global consumers view Australia as a holiday destination, and what most motivates them to visit our country.

Explore the wide range of reports published by Tourism Australia which cover key findings from Tourism Australia's commissioned research from a broad range of souces. {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"Our performance and reporting","playerId":""}} {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"Consumer Research","playerId":"default"}} If you are looking to holiday in Australia, please visit Tourism Australia is funded by an appropriation from the Australian Government, in addition to revenue from other sources. If you are looking to holiday in Australia, please visit Insights from our 'Consumer Demand Project' have been used extensively to inform and support development of Tourism Australia’s strategic direction, campaign development, as well as to inform the tourism industry of potential opportunities to build the value of Australian tourism.While consumers can have very similar demographic characteristics such as age, income and gender but have completely different attitudes, interests and behaviours. Directly contributed to Australia’s GDP.

Our target audience is high value travellers who are motivated by what we have to offer and are most likely to choose Australia for their next holiday or business event.Based on information gathered by our Consumer Demand Project we produce traveller profiles which are released annually to provide insights into the travel preferences and behaviours of consumers. Information on Tourism Australia’s current budget and planned performance is available in the Tourism 2020 is a whole-of-government and industry long-term strategy to build the resilience and competitiveness of Australia’s tourism industry and grow its economic contribution.

Which is why we focus on psychographics - attitudes, interests, behaviours - when targetting consumers. Learn more today. Tourism Australia has published its annual report for 2017-18 outlining activities to grow demand and foster a competitive and sustainable Australian tourism industry through partnership marketing in key international markets. Our data assists the government, tourism industry and other Australian businesses to make informed planning, marketing and investment decisions. Market specific traveller profiles are available on the Find out more about how corporate business events decision makers view Australia, and the factors that motivate them to choose the destination for corporate events. Tourism Australia does not endorse or accept any responsibility for the use of websites which are owned or … Information on budgets from past years is …
Tourism Industry Reports Industry groups such as CBRE, Colliers, Cushman & Wakefield, Dransfield, JLL and Savills produce a range of research reports on a regular basis regarding the performance and outlook of Australia's hotels market. Directly and indirectly employs 1,035,000 Australians 1 in 12 jobs. $60.8 billion. Economic and industry analysis reports cover issues such as the value of tourism to the Australian economy (both directly and indirectly), industry performance, current … Tourism Australia is funded by an appropriation from the Australian Government, in addition to revenue from other sources. Accounting for over 8% of Australia’s total exports $39.1 billion.

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